Would a Breakthrough Therapy by Any Other Name Be as Promising?

A Rose by Any Other Name...Would Probably Be Given an Acronym

the design of complex sociotechnical systems was primarily known as cognitive engineering or cognitive systems engineering (CSE), a term introduced in the 1980s to denote an emerging branch of applied cognitive psychology. 1,2 Research focused on such topics as human–computer interaction , the psychology of programming, display design, and user friendliness. Although some have sought to make th...

A mushroom by any other name would smell as sweet: Dracula orchids

Mimicry, like coral snakes and their nonvenomous imposters, is one of the most compelling examples of evolution by natural selection. Although mostly known from animals that gain protection by resembling an unpalatable or harmful compatriot, both types of mimicry, Müllerian and Batesian, also occur in plants and fungi. Some fungi are known to mimic flowers to dupe pollinators into vectoring spo...

Systemic sclerosis classification: a rose by any other name would smell as sweet?

A rose by any other name: would it smell as sweet?

We examined whether presenting an odor with a positive, neutral, or negative name would influence how people perceive it. In experiment 1, 40 participants rated 15 odors for their pleasantness, intensity, and arousal. In experiment 2, 30 participants passively smelled 10 odors while their skin conductance (SC), heart rate (HR), and sniffing were recorded. We found significant overall effects of...

Negative pressure wound therapy: "a rose by any other name".

Negative pressure wound therapy is one of the dominant adjunctive wound care modalities used in North America. One company has a proprietary hold on the market for this type of wound therapy and recent wound care literature has focused on the company's products rather than on the concept itself. Currently utilized standards for negative pressure wound therapy are based on a few relatively recen...